Movement into the .xxx arena

Dot triple x, or .xxx is a sponsored top level domain intended as a voluntary option for pornographic sites on the internet. The .xxx campaign is led by ICM registry and is used as a tool for both accessing and providing sexually explicit material and preventing access to such material.

 

Since its creation over a year ago, the .xxx concept has been supported by a wide range of groups such as privacy advocates and family groups, who see .xxx as a clearly defined web address for adult entertainment, alleviating many problems associated with pornographic sites under normal domains.

 

The benefits of .xxx are significant. Firstly, it provides consumers the re-assurance of secure browsing without risk of viruses, credit card fraud or identity theft. This is due to daily malware and virus scanning of trusted .xxx domains.

 

Secondly, parents and employers are offered the option to filter out unwanted .xxx material easily. Thirdly, online adult entertainment providers benefit through predictable revenue streams, higher customer retention and the opportunity to maintain a stronger web presence.

 

The problems with .xxx relate to the wider debate over what constitutes “sexually explicit” material. If in the future, .xxx becomes mandatory for adult websites as part of legislation, legal conflicts may arise over free speech, jurisdiction and definitions of pornography.

 

There is also widespread discussion over the use of .xxx as a marketing strategy, where some companies who are not involved in the pornography industry use the sexual connotations of the top level domain to promote their business through humour and innuendo.

 

While opinions remain divided over the .xxx movement, it is mostly agreed that it provides an easily identifiable way to recognize websites belonging to the adult entertainment community. .xxx exemplifies the way in which sex and technology are moving forward together into a new age where definitions and societal responses still remain a large part of the issue.

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